Thursday, November 01, 2007

interesting demographics and other information.....

I was able to attend the last day of an economics forum yesterday. One of the presenters was Bryan Sims, CEO of brass|MEDIA, Inc. He's 24. Yeah, I know. Follow this link and read about him. Pretty amazing.

Here's some information he shared with us yesterday that I thought was most interesting:

By 2016:

  • 46% of total US population growth will come from 3 states - California, Texas and Florida

  • Florida will overtake New York as the 3rd largest state

  • Minorities will make up 1/3 of the US population (will they still be considered minorities with these kinds of numbers?)

  • America will have 12-20 million illegal immigrants

  • Hispanics, now 1 in 7, will be 1 in 4

Other stuff:

  • Women make up 58% of undergrad population and this number is rising

  • According to some studies, a woman born after 1980 is likely to take care of her mother longer than her own children (attention Meg and Sara)

  • Baby Boomer parents will start to move in with single parents due to the aging population, increased housing costs, and need for child care, creating 3rd and 4th generation family dynamics

  • In a recent survey, 74% of parents were more concerned about money than drugs and alcohol

  • Last year, over 700,000 people considered Ebay their primary or secondary form of income; over 1.5 million supplemented their income with Ebay

  • In 2004, kids 8-18 donated over $928 million to charities; this same group is very likely to switch to a brand associated with a good cause; of this group, 50% are willing to pay 5-10% more

  • recently said, "Members of the My Media Generation can fit up to 44 hours of activities in just one day..." by multitasking. (Ever watch a 12 or 17-year-old watch TV, text message, read Facebook and talk on the phone at the same time? That's actually creating time.)

Not exactly the kind of stuff one would expect to hear at an economics forum. Just imagine what all I could have taken away from it had I been awake the whole time.....

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