Why do companies advertise? I'll answer that for you - they advertise to promote their product so that they can sell their product and make a bajillion dollars. Plain and simple. (OK, sometimes a company will create a product that actually benefits society, but they've still got to make a profit to stay in business.) So one would assume that if a company had a product they wanted to sell they would promote it in the most positive, appealing way possible. Correct?Dove is trying to sell soap with an ad that directs people to a web site to view video of scantily-clad "mature" women. Here's what the ad says:
Dove is about to show that beauty has no age limit. Unfortunately, we can't do it on television. See what you can't see on TV at doveproage.com.
Why would they do this? Didn't they do their research? Or did they do their research with 87-year-old men as their target group?
And as for the invitation to view their web site? Uh, no thanks. I'm good.....
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